Marketing & Brand Strategy Showcase
Manish
Shaw
BRAND & MARKETING
ABOUT ME
I’m a Brand & Marketing guy with 8+ years of experience, turning big ideas into campaigns that actually perform (yes, with numbers to prove it).
From launching viral campaigns with 35M+ views to building digital communities like Ola Partner Club - 20K followers in under a month, I specialize in making brands noticeable, memorable, and profitable.
I’ve worked across digital, social, in-app, WhatsApp, OOH, and GTM strategy, partnering closely with product, creative, media, and leadership teams - basically, everyone needed to make marketing work outside the presentation deck.
My focus? Lower CAC, higher engagement, and long-term brand equity - because great marketing should look good and move the business needle.
What I Do Best
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GTM planning & integrated campaign execution
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Brand positioning & messaging frameworks
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Creative direction for digital & offline campaigns
Brand & Campaign Strategy
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Meta & Google Ads strategy
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CAC optimization & funnel analysis
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Lead generation & conversion improvement
Performance & Growth Marketing
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Social media strategy & content planning
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Community building & engagement growth
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WhatsApp, push & lifecycle campaigns
Digital & Social Marketing
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Campaign performance tracking (CTR, CPL, ROAS)
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Audience insights & reporting dashboards
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Market research & competitor analysis
Analytics & Insights
Deputy Manager – Marketing
Toyota Financial Services
Driving performance-led digital marketing initiatives focused on lead quality, conversion efficiency, and brand visibility.
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Planned and executed Meta-led digital campaigns to drive qualified leads and improve conversion rates.
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Developed and managed creative assets including ad copies, visuals, and digital collaterals aligned with brand guidelines.
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Monitored campaign performance and key metrics such as CTR, CPL, and ROAS, optimizing spends through data-driven insights.
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Collaborated with internal stakeholders and external agencies to ensure seamless campaign execution.
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Managed social media content calendars and engagement strategies to strengthen digital brand presence.
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Supported acquisition, retention, and brand awareness initiatives through targeted digital campaigns.
Assistant Manager – Brand Marketing
ANI Technologies Pvt Ltd
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Led integrated brand marketing campaigns across digital, social, in-app, WhatsApp, IVR, and OOH, driving acquisition, retention, and brand growth across India and international markets.
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Owned end-to-end campaign execution—from strategy and creative development to media planning, agency coordination, and on-ground rollout—ensuring consistent brand messaging.
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Drove performance impact through creative and media optimization, improving CTR, reducing CAC, and increasing booking requests and food delivery volumes via online and offline integration.
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Executed high-visibility OOH and co-branded campaigns (including Ola x Fukrey with 35M+ views), managing premium placements and partnerships like Times OOH.
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Scaled brand communities and social presence, building Ola Partner Club to 20K followers in one month, managing Sprinklr dashboards, and maintaining brand governance across all touchpoints.
Successful Campaigns & Brand Wins
Loyalty & Retention
OLA COINS
Led loyalty campaign to drive repeat rides through coin earn & redeem mechanics
Identified and resolved redemption issues by coordinating with Product & Tech teams
Rolled out transparent customer communication post-fix and monitored adoption
Improved customer trust and smooth usage of the OLA Coins program
Brand Awareness & App Growth
Fukrey 3 Campaign
Executed co-branded movie promotion campaign across Tier-2 & Tier-3 cities
Drove app awareness and bookings using high-recall Bollywood IP
Implemented city-wise targeting and culturally relevant creatives
Achieved 7–9% booking growth in cities like Indore, Bhopal, and Surat
New Category Launch
Launch of OLA Food
Led end-to-end marketing launch of OLA Food as a new app category
Drove first-time orders and early adoption through in-app discovery and education
Worked cross-functionally with business, product, and operations teams
Increased overall app engagement and category visibility post-launch
Daily Commute & BTL Marketing
Launch of OLA Bike
Launched OLA Bike to increase daily, short-distance bookings
Combined in-app messaging with hyperlocal BTL activations
Executed on-ground marketing at metro stations, offices, and colleges
Improved adoption among price-sensitive, high-frequency commuters
Premium Ride Experience
OLA Prime Plus
Strengthened customer trust in Ola’s premium ride category
Addressed low ride acceptance through driver-focused education initiatives
Created earning-led video content to motivate driver partners
Improved service reliability and reduced friction in premium bookings
Assistant Manager – Customer Acquisition
Mainchin Chemicals Pvt. Ltd.
Focused on performance marketing and customer acquisition strategies across digital and lifecycle channels.
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Designed and executed WhatsApp and email marketing campaigns, improving engagement and increasing repeat purchases by 15%.
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Planned customer acquisition strategies to expand brand reach across key market segments.
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Conducted competitor analysis and market mapping to identify high-potential customer groups.
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Collaborated with sales and creative teams to develop promotional offers and communication strategies that improved lead conversion.
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Monitored campaign performance using analytics dashboards to support data-driven decisions.
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Coordinated inventory and supply planning to ensure smooth fulfillment aligned with demand generation.
Sales and Customer Support
Lead TABLT Pharmacy
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Led sales and customer support operations, ensuring smooth execution, high service quality, and strong customer satisfaction.
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Developed and implemented sales improvement strategies to enhance conversion rates, process efficiency, and overall team performance.
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Managed and coached support agents, providing real-time feedback and training to improve productivity and customer handling.
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Coordinated cross-functional communication with internal teams and SPOCs to ensure timely issue resolution and seamless workflows.
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Tracked KPIs, sales reports, and team performance, identifying growth opportunities and driving consistent target achievement.
Marketing Executive
Ola Cabs
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Planned and executed customer-focused marketing campaigns to drive engagement, brand recall, and increased ride frequency.
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Developed rider retention initiatives for high-value users, improving repeat usage and long-term loyalty.
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Supported major product and feature launches such as Ola Play, Ola Prime Play, and Kaali Peeli, working closely with product and creative teams.
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Executed localized marketing for Tier 2 and Tier 3 markets, boosting regional adoption, penetration, and brand visibility.
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Collaborated cross-functionally and tracked performance metrics, ensuring compliant execution and using insights to optimize future campaigns.
Senior Delight Executive Jubilant
FoodWorks Ltd (Domino’s)
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Managed day-to-day restaurant operations, supervising teams of 3–30 members to ensure smooth service delivery and high customer satisfaction.
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Delivered exceptional guest experiences by resolving issues quickly and maintaining Domino’s service and quality standards.
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Handled billing, cash management, and audit compliance, ensuring accuracy and adherence to company policies.
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Trained and mentored new team members, building capability in customer service, product preparation, and operational excellence.
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Drove sales and operational efficiency, especially during peak hours, while maintaining hygiene and brand presentation standards.
Assistant Manager – Brand Marketing
At Ola (ANI Technologies Pvt. Ltd.) from 2021 to 2025, I led integrated marketing campaigns across digital, social, in-app, WhatsApp, IVR, and OOH channels, driving cohesive brand visibility at scale. I executed high-impact OOH branding in collaboration with partners like Times OOH across premium locations and co-created large-scale campaigns such as Ola x Fukrey, which generated over 35M views. I built the Ola Partner Club from the ground up, scaling it to 20K followers within a month, while consistently improving CTR and reducing CAC through sharp creative and media optimization. I also supported major product launches, including Ola Prime Plus and Bike Taxi, contributing to strong adoption and market traction.
SKILLS
Marketing Strategy · Brand Communication · GTM Planning · Campaign Execution · Creative Direction · Event & Shoot Planning
Digital Marketing
Performance Tracking · CAC Optimization · Retention & Acquisition Campaigns · Reporting & Insights · Market Research
Brand & Campaign Management
Meta Ads · Google Ads · Ad Copywriting · Social Media Marketing · WhatsApp & Push Campaigns · Email Marketing · Digital Creatives
Analytics & Growth
Brand & Campaign Management
Marketing Strategy · Brand Communication · GTM Planning · Campaign Execution · Creative Direction · Event & Shoot Planning
Digital Marketing
Meta Ads · Google Ads · Ad Copywriting · Social Media Marketing · WhatsApp & Push Campaigns · Email Marketing · Digital Creatives
Analytics & Growth
Performance Tracking · CAC Optimization · Retention & Acquisition Campaigns · Reporting & Insights · Market Research
Sprinklr · Meta Ads Manager · Google Ads · Google Analytics · Canva · Excel · PowerPoint
Certificate
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Brand Management – Offered by IIM Bangalore
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Fundamentals of Digital Marketing – Google Digital Garage
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Sprinklr Academy Certifications:-
Sprinklr Brand Manager Pro
-Sprinklr Social Analyst
-Sprinklr Campaign Manager Pro
-Getting Started with Sprinklr Social: Publishing and Engagement
-Sprinklr Ads Analyst Pro
-Sprinklr Location Analyst Pro
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Jamie Lane
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Max Johnson
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Jesse Neimus
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Drew Carlyle
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Drew Carlyle
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Drew Carlyle
EDUCATION
Certificate
Program
Digital Marketing and Generative AI
IIM Indore
(Pursuing)
MBA
Marketing & Brand Management, ISBM University
BA
ISBM University
Level 5
Diploma
Tourism, Customer Service & Hospitality, Institute of Commercial Management
FOLLOW ME
Let’s Build Something Impactful
Whether you’re looking to scale a brand, launch a campaign, or improve growth performance —let’s talk.
PHONE: +91 7003152015