Ola | Manish Shaw

Successful Campaigns & Brand Wins

Loyalty & Retention

Led loyalty campaign to drive repeat rides through coin earn & redeem mechanics

Identified and resolved redemption issues by coordinating with Product & Tech teams

Rolled out transparent customer communication post-fix and monitored adoption

Improved customer trust and smooth usage of the OLA Coins program

Brand Awareness & App Growth

Executed co-branded movie promotion campaign across Tier-2 & Tier-3 cities

Drove app awareness and bookings using high-recall Bollywood IP

Implemented city-wise targeting and culturally relevant creatives

Achieved 7–9% booking growth in cities like Indore, Bhopal, and Surat

New Category Launch

Led end-to-end marketing launch of OLA Food as a new app category

Drove first-time orders and early adoption through in-app discovery and education

Worked cross-functionally with business, product, and operations teams

Increased overall app engagement and category visibility post-launch

Daily Commute & BTL Marketing

Launched OLA Bike to increase daily, short-distance bookings

Combined in-app messaging with hyperlocal BTL activations

Executed on-ground marketing at metro stations, offices, and colleges

Improved adoption among price-sensitive, high-frequency commuters

Premium Ride Experience

Strengthened customer trust in Ola’s premium ride category

Addressed low ride acceptance through driver-focused education initiatives

Created earning-led video content to motivate driver partners

Improved service reliability and reduced friction in premium bookings